22.5.09
They like to be in really big things
I never saw a city where I saw so many huge buildings as in Hong Kong. I know it is a cliché and everybody is saying that, but really: if you are there, it is a thousand times bigger then you would expect. Also the suburbs exist out of flats so big that you can put a whole Dutch village (like Terneuzen or something) in it. Their preference of being in big things, (the higher you live in a big building, how more status you have), is something you also can see in the graphic design. Like in this picture: that people can imagine to be in this ice cream, makes the ice cream much more attractive for the people.
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