Ofcourse, they sell everything everywhere with sex, the only small difference is that normally they try to give it a little bit a reason. For example the naked showering girl that is advertising the shampoo. But like here in this advertisement, you see that they also use naked girls to advertise photographical equipments in a way that you can't find any excuse for doing that, execept for that they just want to use a hot naked girl. I love the lack of irony!
Maybe a lack of irony, but certainly no lack of cynisism. The girl is acting like she is on a webcam peep date. So all the equipment become instruments in a different context. This is what the consumer recognizes and they now it.
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